San Francisco Home Price Plunge Shocks Market

The San Francisco real estate market, once known for its sky-high prices and seemingly endless bidding wars, is experiencing a significant downturn. A recent sale of a home in the city’s Russian Hill neighborhood for $10 million less than its original asking price serves as a stark illustration of this trend.

The property, originally listed for $19.995 million in October 2022, ultimately sold for $9.99 million on November 9. This 50% price drop is a dramatic shift from the market frenzy of just a few years ago and highlights the broader cooling trend in San Francisco’s housing landscape.

San Francisco's housing landscape.

Factors Contributing to the Market Downturn

Several factors are contributing to the slump in San Francisco’s housing market:

  • Rising Mortgage Rates: The Federal Reserve’s interest rate hikes have significantly increased mortgage rates, making homeownership significantly more expensive. This has led to a decline in buyer demand, particularly among those who are budget-conscious or who were relying on low-interest rates to afford their desired home.
  • Economic Uncertainty: The ongoing war in Ukraine, global inflation, and recessionary fears have created a climate of economic uncertainty. This has made buyers more hesitant to make major investments, including purchasing a home.
  • Oversupply of Housing: In recent years, San Francisco saw a significant increase in the construction of new housing units. This has led to a surplus of properties on the market, putting downward pressure on prices.
  • Shifting Buyer Preferences: The COVID-19 pandemic has led to a shift in buyer preferences, with many seeking homes with more space and outdoor amenities. As a result, demand for smaller, more urban properties in San Francisco has declined.

Impact of the Market Downturn

The decline in San Francisco’s housing market is having a significant impact on various stakeholders:

  • Homeowners: Many homeowners are facing significant losses on their investments. Those who purchased homes at the peak of the market may find themselves underwater on their mortgages, meaning they owe more on their homes than they are worth.
  • Sellers: Sellers are having to adjust their expectations and accept lower offers. The days of bidding wars and quick sales are over, and sellers must be prepared to be patient and negotiate in order to find a buyer.
  • Real Estate Agents: Real estate agents are seeing their commissions decline as the number of transactions decreases. As a result, some agents are leaving the business, while others are looking for new ways to generate income.
  • The City of San Francisco: The city of San Francisco is facing a decline in property tax revenue due to the lower housing prices. This could lead to cuts in essential services or increases in taxes in other areas.

The Future of San Francisco’s Housing Market

The future of San Francisco’s housing market is uncertain. Some experts believe that the current downturn is temporary and that the market will rebound once interest rates stabilize and the economy improves. Others believe that the market has undergone a fundamental shift and that prices will continue to decline in the long term. Only time will tell what the future holds for San Francisco’s housing market.

What this means for you

If you’re considering buying or selling a home in San Francisco, it’s important to be aware of the current market trends and to consult with a qualified professional. For buyers, the current market presents an opportunity to purchase a home at a discounted price. However, it’s important to be patient and realistic about your expectations. For sellers, it’s important to price your home competitively and be prepared to negotiate.


The San Francisco housing market is undergoing a significant correction. While this may present challenges for some, it also creates opportunities for others. By understanding the current trends and staying informed, you can make sound decisions about your own real estate goals. It’s important to remember that the housing market is cyclical, and the current downturn will not last forever. With patience and careful planning, you can achieve your desired outcome in the San Francisco real estate market.

Article Categories:
Lifestyle · Real Estate

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